Toothpaste R.O.C.S. Kids "Sweet Princess"

With the gentle flavor of turkish delight. Effective toothpaste for children aged 3 to 7.


An effective means of protection against caries for children aged 3-7, does not contain fluoride. Developed with the help of dentists while taking into account various age-related characteristics of children.

Dentists especially recommend the use of toothpastes without fluoride in cases where there is a risk of excess fluorine entering the body:

• If the child already displays visible symptoms of fluorosis
• If there is excess fluorine in the water (over 1.2 mg/l)
• If the child was prescribed medicine containing fluoride

The low abrasion formula does not damage dental tissues (RDA=45). It is recommended to use a pea-sized amount of toothpaste for brushing. Children under the school age should brush their teeth under the supervision of adults.

Does not contain sodium lauryl sulphate. The toothpaste may be recommended to children with allergies*.

*Confirmed during laboratory and clinical trials

2-year-long clinical testing has confirmed the high efficiency of the R.O.C.S. kids toothpaste.


The protection against caries and inflammation* is ensured by two active components of the MINERALIN KIDS complex: high concentrations of XYLITOL (12%), which suppresses cariogenic bacteria, and BIOAVAILABLE MINERALS (CALCIUM GLYCEROPHOSPHATE AND MAGNESIUM CHLORIDE), which are a source of calcium, phosphorus and magnesium. 

Has prebiotic properties - normalizes the microbial makeup of the oral cavity*, which is especially important during dysbiosis of the oral cavity.

*Confirmed during clinical trials.


Young enamel is highly susceptible to the effects of minerals contained in the toothpaste. CALCIUM, PHOSPHORUS AND MAGNESIUM are the main structural elements of the enamel. The more of them the enamel contains, the higher the resistance of the hard dental tissues to the destructive effects of acid.

XYLITOL, which is included in the formula, has a strong anticaries effect caused by its impact on the pathogenic microflora of the oral cavity, it also stabilizes the pH of saliva and promotes the absorption of calcium into the enamel


Aqua, Glycerin (Sorbitol), Silica, Xylitol (12%), Cocamidopropyl Betaine, Xanthan Gum, Calcium Glycerophosphate, Polysorbate-20, Magnesium Chloride, Aroma, Sodium Saccharin, Methylparaben, Titanium Dioxide, Propylparaben, Limonene, Benzyl Alcohol, Geraniol, Citronellol.

Mechanism of action

XYLITOL protects against cariogenic bacteria

Calcium strengthens enamel, returns to it natural whiteness

How to care for your baby's oral cavity from the first tooth

You need to brush your baby's teeth twice a day: in the morning and in the evening for 2-3 minutesafter eating. This will eliminate food debris from the interdental spaces, prevent the deposition of soft deposits on the teeth and their further calcification.

Teeth cleaning begins with the lateral (chewing) group in the direction from right to left on the lower jaw, and then from left to right on the upper jaw, sequentially grasping 2-3 teeth and moving the toothbrush towards the front teeth.

To completely remove plaque from each tooth surface, it is necessary to make at least 10 paired movements with a toothbrush. The external surfaces are cleaned by vertical sweeping movements in the direction from the edge of the gums to the edge of the tooth, while simultaneously massaging the soft tissues, which improves blood circulation and strengthens them.